With 22 years of experience in advertising, graphic design and communications, Sara is very comfortable working with public relations, communications and marketing departments. She understands timelines, budget concerns and approval processes and once she becomes familiar with your brand, can be called upon as you would an in-house designer.

Sara attended the Claude Watson School for the Arts as a fine arts major. She then moved on to the Ontario College of Art where she studied Environmental Design. After graduation in 1993, Sara pursued many creative arenas including: retail store design, fashion design, had gallery exhibitions of her paintings, and volunteered in many areas of the arts before settling into a career in graphic design. Sara was employed as art director and graphic designer at several well known advertising agencies and creative design shops where she worked with a broad spectrum of clients.

In 1999, Sara’s established Fuzzy Sweater Creative Inc. offering graphic design services. She successfully operated this business for ten years and became the go-to designer for health care organizations including Sunnybrook, Baycrest and Holland Bloorview. 

In 2008 Sara decided to take an opportunity to become the in-house Creative Director at Holland Bloorview Kids Rehabilitation Hospital within the Public Affairs department. She won several awards and designed hundreds of communications pieces.

In 2012 Sara moved over to the Holland Bloorview Foundation as the Manager of Creative Services. She had the opportunity to add her expertise to external fundraising campaigns such as Change For Kids – a multi-platform external campaign to raise money and awareness of childhood disability. This has afforded her first-hand experience with both the challenges and triumphs of the philanthropic world.

In 2013 Sara established Rubine Red Inc., a communications design company working with non-profits, health care, research organizations, as well as socially responsible companies. Sara's client base focuses on people and businesses who do work for the greater good.

In 2017, Sara started painting again and has expanded her business by making and selling her art. She currently provides graphic design work for a handful of well known healthcare related clients while maintaining her presence at local art shows.


Education history

OCADU - Environmental design graduate, 1993
Claude Watson School of the Arts - Fine art major, 1989



  • S.I Newhouse School of Public Communications at Syracuse University – Certificate, Advanced Social Media Strategy, 2018
  • Hootsuite Academy – Certificate, Social Marketing, 2018
  • Hootsuite Academy – Certificate, Foundations of Social Advocacy, 2021
  • Hootsuite Academy – Certificate, Social Selling, 2021


Health care related achievements

  • Power of Possibility award for innovation with measurable impact – I.D Me campaign. 2012
  • HCPRA Hygeia award for excellence in health care communications, 2nd place – Filmpossible campaign. 2011
  • HCPRA Hygeia award for excellence in health care communications, 3rd place – I.D Me campaign. 2011
  • Accreditation Canada, leading practice choice – Passport to preparedness. 2010
  • Accreditation Canada, leading practice choice – Filmpossible. 2010
  • Digital Magazine award, bronze for health and beauty magazine of the year – BLOOM magazine. 2010
  • HCPRA Hygeia award for excellence in health care communications, 2nd place – BLOOM magazine. 2010 


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